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Celebrating 50 years of Porsche Design

 Published 31st January 2022
General Guides 

This clearly won't be relevant to many of us, but if you happen to find yourself in Stuttgart over the next few months it's worth popping along to the Porsche Museum for a special exhibition. In exchange for 10 Euros, you can browse through the last 50 years of Porsche Design.

The Porsche Museum is honouring the brand's 50th anniversary with a special exhibition until 10 July 2022. Visitors can immerse themselves in everything from furniture to mobile phones, find out how Porsche Design has evolved over the last half century, and maybe even look at a car or two.

Porsche Design, founded by Ferdinand Alexander Porsche with his brother, Hans-Peter in Stuttgart in 1972, has long been an internationally renowned lifestyle brand. Ferdinand started with the idea that “Good design must be honest” and the designers still follow that philosophy. As the in-house design team of the Porsche Design brand, their products include watches, sunglasses, luggage, and leather goods.

The one thing that symbolises the birth of Porsche Design is the 1972 Chronograph I wristwatch.

porsche design watch

Two different versions of the legendary timepiece make up the centrepiece of the exhibition: the Chronograph 1 – 1972 Limited Edition and the Chronograph 1 – 911 Edition 50 Porsche Design. Other classic design examples include the P`8478 aviator sunglasses, the P`9521 mobile phone, the P`3613 tobacco pipe and the Monobloc Actuator watch series with fully integrated stopwatch pushers.

The anniversary exhibition also includes style-defining cars that F.A. Porsche created

There will also be cars that come from his private collection. Among them is a 904 Carrera GTS, which he himself once described as his masterpiece, and his personal 911(993) Speedster. The 911S 2.4 Targa from the Porsche Design's founding year of 1972 restored by the Porsche Classic department will also be on display, as will the new Porsche 911 Edition 50Y Porsche Design.

porsche design pipes

This exclusive special edition 911 has a limited run of just 750 cars with numerous features reminiscent of the iconic Porsche designs. In addition to the plain Black exterior, the special touches include the classic check-patterned Sport-Tex centre panels of the seats, and the red second hand of the Porsche Design Subsecond clock in the Sport Chrono Package fitted as standard.

If you do happen to find yourself in Germany and are planning a visit, The Porsche Museum is open Tuesdays to Sundays from 9 a.m. to 6 p.m.

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