It must be quite a feeling to have the world at your feet at the age of 19. We’re not talking about the usual teenage cockiness and misplaced sense of indestructibility, either.
When you rewrite the record books at that age the world almost literally opens up before you and opportunities arise that are just too good to refuse. And if we were Emma Raducanu we’d have grabbed the opportunity to become a global Porsche Brand Ambassador with both hands too.
It's easy to underestimate quite how much history Emma Raducanu wrote at the US Open, then aged 18.
A sensational winning run in New York in the summer of 2021 enabled her to become the first ever qualifier to win a Grand Slam tournament. Not to mention the lift she gave the entire country at a pretty rubbish time. Alongside the enormous sporting achievement, that might also have been a contributing factor in the decision to make her the youngest woman to be awarded an MBE in the honours list.
Those two firsts – first qualifier to win and youngest woman with an MBE – aren’t even her first firsts. And that’s not even counting her being the first British woman to win a Grand Slam title since 1977.
Emma Raducanu took up tennis at the age of five. When she celebrated her 13th birthday on the 13th of November 2015, Emma became eligible to compete in U18 International Tennis Federation tournaments. Clearly not interested in wasting time, she promptly won the Nike Junior International in Liverpool just eight days later. That makes her the youngest tournament winner in ITF history. As world No 338, she was given the chance to compete in Wimbledon thanks to a wildcard and progressed all the way to the last 16, proving that first win was the result of prodigious talent and hard work.
Brand Ambassador for Porsche
Now the 19-year-old Briton will be one of the faces of Porsche in women’s tennis and represent the sports car manufacturer worldwide as a Brand Ambassador. Emma joins quite a distinguished Porsche family as a new tennis ambassador too.
She’ll be representing women’s tennis alongside Germany’s current top player, former world No 1, and three-time Grand Slam winner, Angelique Kerber.
Other Brand Ambassadors include British golfer, Paul Casey, Germany’s football World Cup winner, Sami Khedira, German rally legend Walter Röhrl, Australian Endurance World Champion and former F1 driver, Mark Webber, and two-time Norwegian Olympic Champion Skier, Aksel Lund Svindal. Emma also joins former Porsche works drivers, GT specialist and development driver Jörg Bergmeister and two-time Le Mans winner Timo Bernhard.
In her own words: “For me to be a brand ambassador for Porsche means a lot. Porsche is one of the brands I’ve always loved from a young age. One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go wow and be like dreaming of one day sitting in my own.” No wonder it was an opportunity too good to miss.
It seems Porsche is equally enamoured with its new Brand Ambassador too.
“We’re delighted to welcome Emma Raducanu in the Porsche family as a Brand Ambassador,” says Oliver Blume, Chairman of the Executive Board at Porsche AG. “She embodies not only a new generation of strong and self-confident players but, as a personality, is also an inspiration and role model beyond the realms of her sport for young women all over the world.”
Unfortunately for the rest of us mere mortals, we lack the necessary skill and talent to get these kinds of opportunities. Fortunately, you don’t need to be the first, the youngest, or the best in the world to get behind the wheel of your own Porsche. All you need to do is give us a call to arrange your next lease agreement.
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