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Kia voted the dealers favourite again

 Published 15th November 2023
General Guides 

Ask a dealer which car is best and the chances are the answer will be the one they most want to sell to you. It’s a different story when you ask every dealer from every franchise though. That’s exactly what the National Franchised Dealers Association (NFDA) does every year, and the results from the 2023 Dealer Attitude Survey are now in. That result is also pretty clear with Kia being named the number one brand in the UK by quite a margin.

The NFDA has already awarded Kia UK the ‘Manufacturer Partner of the Year’ earlier this year. At the same time, Kia UK also retained its title as the NFDA’s ‘Green Manufacturer of the Year’ – a relatively new award that only Kia has managed to win since it was introduced.

Sue Robinson, Chief Executive of the National Franchised Dealers Association (NFDA) commented on Kia UK’s achievement: “Kia has again highlighted its unwavering commitment to its dealer partners through strong dealer relations, once again returning the highest rated satisfaction score for NFDA’s Summer 2023 edition of the Dealer Attitude Survey.”

Number one survey for ranking dealer attitudes

NFDA surveys are the industry’s most comprehensive measure of national dealerships’ opinions on automotive brands and Kia UK Limited has been declared number one, achieving the highest overall manufacturer rating with 9.5 out of 10. Kia has now achieved a top three ranking in the last 15 successive NFDA surveys, clearly underlining the strong relationship the brand has with its dealers. The result bucked the trend with Kia seeing an increase of 0.2 points over the previous survey (Winter 2022/3), while other brands’ overall ratings decreased by an average of 3.1 per cent.

Kia was ranked number one across 20 of the 55 questions asked of dealers. Highlights of Kia’s range included the frequency of introduction of new models, excellent standards of quality, not to mention the peace of mind and other benefits including Kia’s renowned warranty, roadside assistance and more.

Electric expertise

In particular, Kia was ranked top in questions asked about electric and plug-in vehicles: including existing EVs on sale, proposed EV model range over the next two years, and EV, PHEV and Hybrid training so the dealers actually understand the products they are selling. Kia’s ‘Plan S’ global business strategy will see a further 15 EVs launched by 2027, including nine for the UK market. Currently, Kia sells the fully electric and multi award-winning EV6, Niro EV and Soul EV, with the flagship EV9 joining them in showrooms soon which are all available to lease from Gateway2Lease at exceptional contract hire rates.

Paul Philpott, President and CEO of Kia UK Ltd, commented: “We are truly delighted to again be named the overall winner in the NFDA Dealer Attitude Survey. This Survey offers us a fantastic insight into our dealer partnership, which forms the backbone of our business. This year has been full of unique challenges, which I’m proud to say we have been able to work together to overcome. Alongside our customers, our dealer partners are at the forefront of Kia and together we work hard to make it the brand it is today: a leader in electrification; the fourth best-selling brand in the UK; and on the way to launching seven EVs in the UK by 2027.”

A brand that cares about its dealers is likely to have the same attitude to its customers too. Which is why we’ve been saying for quite some time now, you can’t really go wrong if you lease yourself a Kia.

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