Premium brand Jaecoo becomes latest Chinese carmaker to launch in UK

 Published 6th February 2024
Company Fleet  New Launches 

Premium car brand Jaecoo is the latest in a string of Chinese companies announcing a UK launch to expand choice lists for SMEs.

The first model offered from the carmaker will be the J7 SUV, launching this summer.

It will be supported by a 50-strong dealer network, with plans to expand to 100.

Jaecoo says the J7 provides intelligent all-wheel drive and advanced plug-in hybrid technology. It also features a head-up display and intelligent camera that minimises blind spots.

The J7 is the latest in a string of models from Chinese manufacturers tempting UK buyers.

Around 10 new Chinese brands will launch in the UK by the end of the decade.

Jaecoo parent company Chery recently announced the UK launch of its mass market Omoda brand, with the introduction of the Omoda 5 this year.

Already, rivals BYD and GWM Ora are driving sales growth with their expanding model range including the Dolphin (BYD) and Ora’s Funky Cat (now known as Ora 3). The two brands achieved combined registrations of more than 2,000 in their first year.

MG, owned by Chinese state-owned automaker SAIC, saw its sales grow 59% last year to more than 80,000 units, giving it a market share similar to Hyundai, Mercedes-Benz and Nissan.

China’s Geely owns Volvo and EV-only brand Polestar.

Other Chinese models coming to the UK include Xpeng, which aims to start selling its G6 electric SUV in 2024, and HiPhi, which is planning a UK launch in 2026.

The emergence of new brands increases the choice of vehicles available to user-choosers, while encouraging competition that keeps costs down for SME owners.

To expand your horizons, browse the growing list of brands and models currently available in our leasing offers.

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