Skoda reveals new brand identity
Skoda's digital and electric future previewed by new brand ID – and head-turning Skoda Vision 7S concept
Skoda has introduced a new brand identity that is set to become very familiar to all fleets and businesses looking to lease one of the value-focused Czech company's new cars.
The makeover is part of the firm's future-focused business strategy, which it calls ‘Next Level – Skoda Strategy 2030'. The new brand design language brings a new logo and a full update for its corporate identity (CI).
Skoda's new brand identity will begin rolling out from early 2023. Skoda says it's defined by “clear, reduced lines that emphasise the simplicity and value of Skoda's new models”.
The familiar 3D-style brand logo has also been replaced by a ‘flat' logo, which is better reproduced in print and online. The firm's CI colours have been updated as well, to two different green hues: Emerald Green and Electric Green.
According to Skoda, they represent “ecology, sustainability and electromobility”.
The new brand identity will coincide with renewed investment in electric cars and digitalisation. Skoda has committed €5.6bn over the next few years in e-mobility, and €700m in digitalisation.
Skoda Vision 7S concept car
Heralding the Skoda rebrand is an all-new concept car, the Skoda Vision 7S. This is the “forerunner of our new design language that we'll be rolling out across the entire product portfolio over the coming years,” said sales and marketing board member Martin Jahn.
It may even involve feedback from those leasing new cars: “We'll be using it to sharpen our customer appeal; with the new styling, we are taking the brand to the next level and aligning it to our customers' new needs and expectations, particularly regarding user experience, connectivity and the entire customer journey.”
What could the Skoda 7S result in? Well, the firm is speaking of a new range-topping electric seven-seater for families, with a range of over 370 miles: is this our first look at the EV replacement for the Skoda Kodiaq?
In addition, Skoda is promising new versions of fleet and business favourites including the Superb in 2023, while a refresh for the Octavia will come in 2024.
There's also going to be a new small electric Skoda, as part of a three-car EV portfolio due as early as 2026.
“Through our new brand identity,” said Mr Jahn, “We're getting ready for the electric future… and distinguishing ourselves even more clearly from the other brands in the Volkswagen Group.”
You can find current business contract hire deals on the Skoda range - including the electric Enyaq iV - here.
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